Slow out of the gate comes the agency trudging along behind, being weighed down by their overheads as the freelancer speeds pass them like an inspired hound. When you pay an agency price you are not only paying for your website you are also paying for all their employees salaries, their office rent, their insurance, their office supplies and don’t forget, Barbara’s lunch. These extra overheads means that an agency will never be able to price match a freelancer and if you ever find one that offers to. Run.

Bigger isn’t always better and trying to get answers to your questions quickly in an agency is like Godzilla trying to find his dropped contact lens in Shibuya at lunchtime. Account handlers may seem like your best buddies but they usually have little to no technical knowledge. A freelancer will heed your every beck and call and will always be available at the end of the phone or via email. This means that any decisions are reached quickly and executively and you’ll avoid having to spend time on hold while the agency account handler has to find the person who’s best able to answer your questions.

A digital agency will be inundated with projects and they’ll be pressured to get the results from big clients with the big bucks. The smaller clients won’t be as valuable to the digital agency. A project managed by an agency may not get the attention it deserves.Freelancers generally have fewer projects than a larger digital agency and can make your projects a priority. Sometimes, if the project is large enough, freelancers will work on one project at a time. This is almost like having an in-house marketing professional.